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Alessa W. Blouse In Playful Lagenlook
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Literally everything you've ever wanted to know about this workout...

Even if you're not a self-professed gym rat, there's a certain allure to knowing your stuff at the gym. Yeah, you can pop in, jog on a treadmill, throw around some dumbbells, and #doyoursquats, but there's something empowering about designing your own workout and knowing exactly why you're doing every single exercise.

Chances are, if you've ever hit up a circuit-style workout class or had a personal training session (or just perused our strength training content on Shape.com), you've seen the word "superset" as part of the usual strength training routine. But as common as supersets might be, there's still a lot of confusion about what they are and how to do them right.

At its very core, a superset is simple: alternating sets of two different exercises with no rest in between. For example, doing a set of biceps curls and a set of triceps dips, alternating until you've completed all the sets.

superset

But when it comes to choosing exercises, things get a little hairy. "One of the biggest misconceptions is that you can throw two exercises together and you just smoke yourself, and that the goal is to get tired and sweaty," says Brics Laptoprucksack Xtravel Rucksack 40599
, physical therapist and strength and conditioning specialist. "Really, that's not the case. With an intelligently designed superset, you can have a goal in mind."

Put them together correctly and they can boost performance, build muscle and endurance, burn fat, and cut your workout time in half. Research shows that supersets burn more calories during and after your workout versus traditional resistance training, according to a study published in the Journal of Strength and Conditioning Research . But put them together incorrectly, and it can leave you with aches, pains, and injuries, or just an ineffective workout. (And we're not just Emilio Sports Adani Steppweste Granitgrau
.)

For your basic gym-goer, calling these things the broad term of "supersets"will do the job. But if you really want to know what you're talking about (and impress all the meatheads in the weight room), learn the different types of supersets and how they can help you design a better workout.

If you go by the super-specific definition, a true superset (antagonist superset) is when you're doing two exercises that target opposing muscles groups. Think: a biceps curl and a triceps extension. The main perk of adding these to your workout is that your muscles will recover faster in between sets. "When one muscle group is being contracted, its functional opposite relaxes, reducing the need of a break or rest time between exercises," says Edem Tsakpoe, a New York Sports Clubs master trainer.

most important task

So, knowing your personas and then gaining knowledge about your actual contacts themselves is of high value. If your marketing team is Inbound-ready, they'll be thinking about this, too, and may even be working to find out which persona each incoming contact identifies with most.

Once you have a better understanding of your buyer personas' needs, you can become proactive in providing them with the tools and information they need in order to make a purchase.

As your lead engages with content and information, they build up what we call their digital profile. The digital profile is an aggregate of all the actions they have taken on your website, including what content they have engaged with, what pages they have viewed and all of the personal information they have submitted through forms.

As a bonus, it's pretty simple to capture all of this information, thanks to HubSpot's closed-loop reporting . Using this information gives the salesperson 'inside' information about what their prospect is looking for and helps them have a more meaningful conversation.

So, before you get a prospect on the phone, study their digital profile. Know what products they’ve been researching, know the buzzwords to listen for, and understand the pain they're experiencing that has led them to check out your organization.

What's really great about Inbound Sales is the relationship which you and your prospect can build because of information. Because you have an abundance of valuable information about your prospect from their involvement in your marketing process, you can relate to them more easily and keep the conversation problem oriented first (as you help them identify their issue), followed later by solutions oriented, once the problem has been fully defined.

For example, if a lead has reached the bottom of the funnel for a website redesign, but also downloaded our top-of -the-funnel Inbound Marketing cheat sheet, Alice Olivia Soshana Mini Dress In Crêpe With Asymmetric Shoulder Partie
, but wait for when the time is right. Based on their actions it is clear a website redesign is their primary goal, but they have also shown interest in Inbound Marketing; thus, once the website conversation has concluded, we would segue the conversation to the benefits of running Inbound Marketing on their new Inbound-optimized website.

For a deeper breakdown of how the Inbound Sales process works at New Breed, check out this inside look blog post .

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